Client: An organisation that maintains a database of certified suppliers as a subscription service for paying public and commercial sector clients.
Project: Analysing existing member composition, sales and search data to determine pricing levels for a new database access subscription service.
Project Trigger: The organisation had developed a new service that allowed members to integrate the business’ database directly with their procurement software platforms and needed to determine the best pricing strategy.
- To analyse the business’ current data around members, revenue and searches.
- To translate the analysis into a pricing strategy for the new service.
- A summary of the analysis including current membership pricing, revenue breakdown, search data by industry and location, and different pricing strategies and methods. This resulted in final recommendations for a tiered pricing strategy.
- Our pricing analysis provided the client with clear options that would drive sustainable growth and more value for clients.
Thank you for reading this far! For more on how we work with our Partners, just email email@example.com