Client: An organisation that maintains a database of certified suppliers as a subscription service for paying public and commercial sector clients.
Project: Analysing existing member composition, sales and search data to determine pricing levels for a new database access subscription service.
Project Trigger: The organisation had developed a new service that allowed members to integrate the business’ database directly with their procurement software platforms and needed to determine the best pricing strategy.
- To analyse the business’ current data around members, revenue and searches.
- To translate the analysis into a pricing strategy for the new service.
- A summary of the analysis including current membership pricing, revenue breakdown, search data by industry and location, and different pricing strategies and methods. This resulted in final recommendations for a tiered pricing strategy.
- Our pricing analysis provided the client with clear options that would drive sustainable growth and more value for clients.
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